douyin

This dataset is collected from Douyin(Douyin is the most popular mobile instant video app in China). With the smartphone app, a user can shot, edit, and post an instant video. A user can also view, digg, comment, and repost videos on Douyin, and share them to other social medias. In the main interface of douyin app, the system will automatically recommend a series of videos to users.

This study investigates the factors influencing consumer purchase intentions on Douyin, a prominent short-video platform, emphasizing discount strategies, emotional perception, algorithmic personalization, and viral marketing. Utilizing 454 valid responses collected via a structured questionnaire, Bayesian Network (BN) analysis (Tree-Augmented Naïve Bayesian (TAN)) model