douyin

This dataset is collected from Douyin(Douyin is the most popular mobile instant video app in China). With the smartphone app, a user can shot, edit, and post an instant video. A user can also view, digg, comment, and repost videos on Douyin, and share them to other social medias. In the main interface of douyin app, the system will automatically recommend a series of videos to users.

This study investigates the factors influencing consumer purchase intentions on Douyin, a prominent short-video platform, emphasizing discount strategies, emotional perception, algorithmic personalization, and viral marketing. Utilizing 454 valid responses collected via a structured questionnaire, Bayesian Network (BN) analysis (Tree-Augmented Naïve Bayesian (TAN)) model

Digital platforms have increasingly reshaped the ways in which traditional craft cultures are produced, circulated, and interpreted. While prior research has examined digital heritage broadly, limited attention has been paid to how platform-based dissemination transforms ceramic culture in historically significant craft centers such as Jingdezhen.