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This dataset contains data about the recovery process of recovering alcoholics participating in three Alcoholics Anonymous groups in Passo Fundo, Brazil. The dataset consists of 29 in-depth interviews conducted with 18 recovering alcoholics, where they told the story of their drinking and sobriety, since the moment they started drinking to beginning of recovery to their everyday life in recovery; 10 diaries where participants reported their everyday life in recovery from 15 days to two months; notes of observations of 13 Alcoholics Anonymous meetings. The data are in Portuguese. From the 18 participants, two did not consent to have their data further shared with other researchers. The data is not immediately available due to the sensitive nature but it can be shared for academic research upon agreement.trueportugaliportugisiskaporPortugueseenmarketingenconsumer behaviourenRecovering alcoholics; sobriety; Alcoholics Anonymous; recovery2025-04-10T00:00:00LiiketaloustiedeFöretagsekonomi512Business and managementhttps://etsin.fairdata.fi/dataset/f80f2c39-333b-4e0e-93a3-3202a775d79bQualitative data of consumer transformation journeys of recovering alcoholics 2017Saatavuutta rajoitetturestrictedRestricted useCreative Commons Nimeä 4.0 Kansainvälinen (CC BY 4.0)CC-BY-4.0Creative Commons Attribution 4.0 International (CC BY 4.0)urn:nbn:fi:att:data-catalog-attFairdata yleiskatalogiFairdata allmänt register1Fairdata general registermetaxfimarkkinointisvmarknadsföringfikuluttajakäyttäytyminensvkonsumentbeteendeenconsumer researchsvkonsumentundersökningfikuluttajatutkimushttps://tiedejatutkimus.fi/fi/results/dataset/f80f2c39-333b-4e0e-93a3-3202a775d79bhttps://forskning.fi/sv/results/dataset/f80f2c39-333b-4e0e-93a3-3202a775d79bhttps://research.fi/en/results/dataset/f80f2c39-333b-4e0e-93a3-3202a775d79bf80f2c39-333b-4e0e-93a3-3202a775d79bJulkaisijaUtgivare4PublisherSvenska handelshögskolanSvenska handelshögskolanSHH (Svenska handelshögskolan);Hanken (Svenska handelshögskolan);Hanken School of Economics;Swedish School of Economics and Business Administration35Hanken School of EconomicsTekijäUpphovsperson2CreatorLarissa BeckerSvenska handelshögskolanSvenska handelshögskolanSHH (Svenska handelshögskolan);Hanken (Svenska handelshögskolan);Hanken School of Economics;Swedish School of Economics and Business Administration35Hanken School of EconomicsKuraattoriKurator3CuratorLarissa BeckerSvenska handelshögskolanSvenska handelshögskolanSHH (Svenska handelshögskolan);Hanken (Svenska handelshögskolan);Hanken School of Economics;Swedish School of Economics and Business Administration35Hanken School of EconomicsOikeuksienhaltijaRättighetsinnehavare5Rights holderLarissa BeckerSvenska handelshögskolanSvenska handelshögskolanSHH (Svenska handelshögskolan);Hanken (Svenska handelshögskolan);Hanken School of Economics;Swedish School of Economics and Business Administration35Hanken School of Economicsurnurn:nbn:fi:fd-e7f51bc5-f133-3933-9310-c6093c02237d

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